Air New Zealand is an
airline that not only takes people from around the world to New
Zealand, but is also very much targeted at the people of New Zealand in
terms of marketing. This is brought home by
the clever series of Air New Zealand television ads aimed at
the home market based on the theme "Being There Is Everything".
This one, for
example, is a subtle plug for taking a trip with Air New Zealand to Sydney, as it takes
you on an emotional trip that
gradually lifts you up from one humorous scene to the next.
See if it doesn't make you
laugh (and/or cry!) at the end: