Air New Zealand is an
airline that not only takes people from around the world to New
Zealand, but is also very much targeted at the people of New Zealand in
terms of marketing. This is brought home by
the clever series of Air New Zealand television ads aimed at
the home market based on the theme "Being There Is Everything".
Take this ad below,
example. On the surface it is an emotionally inspiring and uplifting
story about creative Kiwis taking the initiative and doing something
unusual to get themselves noticed.
If you look a little deeper, though, it's a straight out
for flying with Air New Zealand to Los Angeles, with a
little hint about going business class packed in cleverly near the end.
Take a look and see if
you're not singing along by the third or fourth time you've watched it: