"Air New Zealand:

Being There Is Everything"

  Air New Zealand is an airline that not only takes people from around the world to New Zealand, but is also very much targeted at the people of New Zealand in terms of marketing.

This is brought home by the clever series of Air New Zealand television ads aimed at the home market based on the theme "Being There Is Everything".


  Take this ad below, for example. On the surface it is an emotionally inspiring and uplifting story about creative Kiwis taking the initiative and doing something unusual to get themselves noticed.

  If you look a little deeper, though, it's a straight out plug for flying with
Air New Zealand to Los Angeles, with a little hint about going business class packed in cleverly near the end.

Take a look and see if you're not singing along by the third or fourth time you've watched it:

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