"Air New Zealand:

Being There Is Everything"

  Air New Zealand is an airline that not only takes people from around the world to New Zealand, but is also very much targeted at the people of New Zealand in terms of marketing.

This is brought home by the clever series of Air New Zealand television ads aimed at the home market based on the theme "Being There Is Everything".


  The ad below is definitely "domestic" orientated and not international like the others (see links under video).

   It is also targeted at New Zealand businesses with a view to encouraging them to use Air New Zealand to conduct important negotiations in person, and thus, so the premise, get better results.

  Observant New Zealanders (at least if you are a little older ;-)  will notice that while the band in one of the other ads is called The Zephyrs, here we actually get to see an old Zephyr (a Mark II?).

   This ad gives the phrase "gone fishing" a whole new dimension

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