Air New Zealand is an
airline that not only takes people from around the world to New
Zealand, but is also very much targeted at the people of New Zealand in
terms of marketing. This is brought home by
the clever series of Air
New Zealand television ads aimed at
the home market based on the theme "Being There Is Everything".
The ad below is
definitely "domestic" orientated and not international like the others
(see links under video).
It is also targeted at New Zealand businesses with
a view to encouraging them to use Air
New Zealand to conduct important
negotiations in person, and thus, so the premise, get better results.
Observant New Zealanders (at least if you are a little older
;-) will notice that while the band in one of the other ads
is called The Zephyrs, here we actually get to see an old Zephyr (a
This ad gives the phrase "gone fishing" a whole